Georgi Kostadinov — GTM Strategy Portfolio

Georgi Kostadinov

Georgi Kostadinov - a commercial operator building revenue from zero, across SaaS, fintech, and infrastructure. Full-cycle.

ETHOS

New products, new categories, new territories. I take you from ambiguity to pipeline, and pipeline into signed customers who become the proof for everyone who follows.

Method
MEDDPICC
Motion
Full cycle - outbound through negotiation to close.
Range
SaaS, fintech, infrastructure
Work

A pattern of
building from nothing.

FIRST ON THE GROUND, QUOTA CARRIED, REVENUE BUILT.
2025 — Present
Revolut
Founding Account Executive - GlobalHire, UK & EMEA

First commercial hire to launch GlobalHire, Revolut's Employer of Record and global payroll product. Built the market from zero - onboarded the first customers, secured the first case studies (one now featured on the Revolut website). Shaped the outreach framework and foundational customer decks now used across the wider GTM. Operating end-to-end across prospecting, discovery, negotiation and close, and trained the wider AE org on qualification.

EoR & PayrollZero-to-OneMEDDPICCEnablement
2023 — 2025
Continuum Industries
Account Executive - Series A Infrastructure AI

Part of the EMEA expansion team, covering DACH, Nordics and CEE. Sold planning software to engineering and operations leaders at energy and utilities customers. Ran hundreds of consultative discoveries, navigated regulatory and multi-stakeholder structures, and launched dozens of strategic relationships through in-person events across the Netherlands, UK, Germany and Finland.

Energy & UtilitiesEMEAEnterpriseField Sales
2020 — 2023
Barker and Stonehouse
Sales Executive

Ranked the top salesperson nationwide out of over a hundred colleagues, then top three the following year. Held margin well above the industry average through consultative selling - protecting deal economics while consistently exceeding revenue targets.

Top PerformerConsultativeMargin Discipline
Craft

The instruments.

>SALES CRAFT
  • MEDDPICC
  • Value Selling
  • Consultative Discovery
  • Pipeline Forecasting
  • Multi-stakeholder Deals
>STACK
  • Salesforce
  • HubSpot
  • Sales Navigator
  • ZoomInfo
  • Gong
  • Lusha
  • Outreach
>OPERATING
  • Confluence
  • Sana
  • Notion
  • Google Workspace
  • Claude
>LANGUAGES
  • English
  • Bulgarian
Offstage

Away from the desk.

Rituals

Running and weight-lifting through the week. Horse riding and jet skiing when the calendar clears.

On the shelf
  • How Big Things Get Done
  • Thinking, Fast and Slow
  • Bad Luck and Trouble - Lee Child